We are more than thrilled to announce that UX Mining is the 2nd startup from BIRD Incubator to receive funding.
UX Mining is an international team that joined BIRD Incubator in April, they are using a remote usability testing platform to measure and understand true user behaviours at scale. The software detects users’ emotions when conducting usability testing. This will allow UX designers to better understand the interaction between the user and the user interface. Their product shows the designers exactly what users are looking at on a given element of the page and what emotion they are experiencing. All of this is done thanks to the integration of multiple AI algorithms that analyze the recorded image through a webcam during the test.
While full details of their seed investment from Invento Capital are still not disclosed, we are looking forward to sharing updates in the future.
Congrats to Grzegorz, Jean-Luc and the whole UX Mining team!